Oct 29, 2025
🎯 The Green Impact Report
Quick take:
Maureen Waters is redefining what ESG looks like in commercial real estate. From legacy giants like Cushman & Wakefield to her current role as President at Measurabl, Maureen shares the hard-won insights that are helping decarbonize global portfolios — using data at a scale never seen before.
🎓 Meet Your Fellow Sustainability Champion
.jpg)
Maureen Waters is President of Measurabl, the most widely adopted sustainability data platform in real estate. With 25+ years across tech, VC, and real estate giants, she leads with a rare blend of strategic rigor and operational clarity — helping $3 trillion in assets get ESG right.
🌱 Breaking Ground on Better Building
🧠 Key Innovation #1: Democratizing ESG Data with a Freemium Model:
- The Challenge: ESG reporting has long been cost-prohibitive for smaller real estate owners.
- The Solution: Measurabl’s free self-serve platform now enables widespread access to ESG tools.
- ROI: Expanded inclusivity, compliance readiness, and broader sustainability participation.
🧠 Key Innovation #2: Automating Utility Data with AI:
- The Challenge: Utility bill collection was inefficient and error-prone.
- The Solution: Measurabl’s "Bill AI" automates data capture across diverse formats.
- ROI: Dramatically faster processing, lower labor costs, and higher data accuracy.
🧠 Key Innovation #3: Shifting from SaaS to Sustainability Ecosystem:
- The Challenge: Fragmented tools couldn’t meet the demands of modern ESG strategy.
- The Solution: Measurabl evolves into a data ecosystem, serving not just owners but capital markets, insurers, and index providers.
- ROI: Stronger market positioning and full-spectrum ESG intelligence.
💬 Sustainable Soundbite
"If you're always looking in the rearview mirror, you can't move forward. The future is in how we leverage data to make sustainability scalable." – Maureen Waters
♻️ Your Green Building Action Plan
Transform your next project with these steps:
- This Week: Identify where your ESG workflows still rely on manual utility data.
- This Quarter: Test a freemium sustainability platform like Measurabl.
- This Year: Map your real estate ESG data strategy to city and state compliance requirements.
🔗 Connect & Learn More
🌿 Access full episode resources: Green Building Matters Podcast
📄 Read the transcript here
💚 Join the Green Building Movement: Link
🔗 Connect with Maureen Waters:
💌 Want More Green Building Insights?
Get exclusive tips, expert interviews, and green design tools — delivered twice a week.
📬 Subscribe FREE → https://www.greenbuilding.news/subscribe
Green Building Matters, Inc © 2025 | Good Green Fun.