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The Green Building Matters Podcast with Charlie Cichetti

Sep 18, 2019

About this Episode

How much do you know about sustainability in regards to green buildings?  Maybe you have no idea what that is or you have some scanty information. On this episode, we are honored to have William Paddock on the show. William is the director at WAP Sustainability. Before starting WAP Sustainability, William served as the Sustainability Manager for Mars, Inc. This experience exposed him to the broad nature of sustainability and the challenges of managing sustainability at an enterprise level. As a sustainability manager, he learned first-hand how to prioritize sustainability issues, manage competing stakeholders, and to generate budgets for sustainability projects.


Key Talking Points

  1. William’s journey to being the director of WAP Sustainability
  2. Understanding sustainability
  3. Understanding life cycle assessment
  4. Understanding EPDs


Key Milestones of the Episode

[00:58] William’s introduction

[07:40] William’s transition from the corporate world to entrepreneurship

[12:05] Understanding the value of what life cycle assessment brings

[13:49] Evaluating carbon costs

[15:25] William’s proud moments

[18:02] Data transparency when it comes to products

[23:38] What helps William stay on point?

[28:08] William’s advice


Key Quotes

  1. “Where there's carbon, there's costs.”
  2. “We get out of bed every morning getting to do, and getting to work on something, really unique, fun, and different.”
  3. “There's plenty of room for reason to change the rules.”


Key Resources

  1. Cradle to Cradle by Michael Braungart and William McDonought 


Learn More About William Paddock

William Paddock is a managing director at WAP Sustainability. William is responsible for day to day management, business development, strategic partnerships and client delivery. His straightforward approach to sustainability offers business leaders a pragmatic, unbiased, third-party opinion that is designed to broaden and accelerate sustainability initiatives.



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